Consistent, commercially driven product presence across two regions

The Cookware Company owns GreenPan and BK, two established cookware brands with direct-to-consumer presence across Europe. The engagement covered Salesforce Commerce Cloud operations across the Nordic and Benelux markets.

The brands needed consistent, high-performing product presence across multiple markets simultaneously. Merchandising decisions, promotional planning, and product content all required coordination across different audiences with different purchasing behaviours. The technical environment was Salesforce Commerce Cloud, a complex platform requiring structured workflows to operate at scale.

• Owned product merchandising across the Nordic and Benelux markets: managing sales trends, promotional calendars, pricing workflows, and product prioritisation.
• Managed content across the full user experience: SEO, competitor analysis, market positioning, and product content that spoke to each market's audience.
• Led product listing creation and ongoing performance monitoring to ensure visibility and conversion.
• Improved search, navigation, and taxonomy architecture to reduce friction in the user journey.
• Conducted regular data analysis to feed merchandising decisions and identify performance gaps.

• Product presence across two markets became consistent, commercially driven, and data-informed.
• Merchandising decisions were structured around a defined workflow, reducing reactive decision-making.
• Content quality across listings improved, contributing to better search visibility and user experience.
• The taxonomy and navigation improvements made product discovery more intuitive for end users.